Senior Business Analyst - Digital Customer Experience - J12998

Our client, a Global MNC, is looking to onboard a Senior Business Analyst (Digital Customer Experience). In this role, you will bridge the language of data and strategy, turning stakeholder visions into actionable roadmaps from concept to cutting-edge reality. This position is not just about mapping requirements; it is about defining and delivering transformative solutions that power operations on a massive, global scale. If you are driven by turning complexity into clarity and thrive on taking ownership of high-impact projects, this role is for you.

Key Responsibilities

• Develop clear user stories and requirements that align with our product vision, ensuring every feature addresses genuine user needs.

• Apply critical thinking to transform vague or unclear demands into clear functional and non-functional requirements.

• Partner with Product Owners and the Customer Experience (CX) team to evolve the product roadmap, balancing ambition with feasibility and long-term strategic value.

• Manage multiple product roadmaps with discipline, prioritizing work based on business value and impact.

• Analyze user feedback and UX analytics to understand what is working, translating those findings into actionable strategies that improve product performance.

• Coordinate across cross-functional IT and operations teams, as well as external stakeholders, to negotiate priorities and understand requirements.

• Design and execute rollout strategies for new products and capabilities, ensuring smooth adoption through effective training and communication.

• Proactively surface risks, gaps, and opportunities while mentoring other Business Analysts to foster a culture of excellence and rapid iteration.

Key Qualifications

• 5+ years of experience working in a Business Analysis or Senior Business Analysis role focused on developing repeatable, scalable IT products.

• Effective and confident communication in both written and spoken English.

• A strong mindset for using data to drive prioritization, demonstrated through advanced Excel skills or the use of database/analytics tools such as SQL, ElasticSearch, or Google Analytics.

• Proven ability to lead change management initiatives across a large department or company to ensure new capabilities land smoothly.

• Demonstrated experience in influencing senior stakeholders up to the Director and C-Level.

• Applied experience using AI prompting for research, use case discovery, requirements gathering, and data analysis.

• Evidence of mentoring other Business Analysts to help them grow and reach their potential.

• Desirable: Proficiency with JIRA and Figma, experience in Agile/Scrum (with flexibility for Waterfall/Hybrid), and qualifications in process mapping such as Lean Six Sigma

If this outstanding opportunity sounds like your next career move, please submit through "Apply Now" or send your resume in Word format to Abdul Rehman at resume@pinpointasia.com and put Senior Business Analyst - Digital Customer Experience - J12998 in the subject header.

Data provided is for recruitment purposes only.