Digital Marketing Assistant Manager (Supply Chain Booking System) - Global Business

Our client, a global supply chain business, is looking for a Digital Marketing Assistant Manager. The ideal talent will be someone who has some understanding/ exp. in Booking systems, design and create marketing campaigns, Keep track of the KPI/ ROI of ads. Perm opportunity.

Responsibilities:

• Strategy Development: Create and implement performance marketing and paid social media strategies to enhance customer acquisition, conversions, and revenue growth across global digital platforms in collaboration with agencies.

• Agency Collaboration: Work closely with marketing agencies to execute campaigns, optimize targeting, and refine bidding strategies using data-driven insights that align with business objectives.

• Vendor Management: Oversee vendor relationships to ensure high-quality deliverables in areas such as creative production, media buying, and Google Tag implementation and optimization.

• Account-Based Marketing: Utilize account-based marketing tools to improve ad targeting and increase the efficiency of campaigns and prospecting efforts.

• Performance Tracking: Use marketing analytics tools, such as Google Analytics, to monitor campaign performance, assess ROI, and generate actionable insights.

• Reporting and Insights: Provide regular updates on performance metrics, track KPIs, and offer recommendations to both internal and external stakeholders.

• Local Campaign Customization: Work with agencies to tailor advertising campaigns for local branches and present insights through reporting and dashboards to internal teams.

Requirements:

• Education: Bachelor’s Degree or equivalent in Marketing or a related field.

• Experience: At least 4 years of experience in digital marketing, preferably within a marketing agency, with a focus on B2B markets.

• Platform Proficiency: Strong knowledge of performance marketing platforms, including Google Ads, and experience with LinkedIn Ads.

• Analytical Skills: Proficient in marketing analytics tools (e.g., GA4, Looker Studio) with a proven ability to analyze data, generate insights, and provide actionable recommendations.

• Budgeting Skills: Experience in budgeting, forecasting, and financial analysis related to marketing initiatives.

• Web Management: Familiarity with working alongside web teams to update website content and manage Google Tag Manager.

• Self-Starter: A proactive problem-solver with the ability to adapt quickly to new challenges.

• Communication: Excellent communication and presentation skills.

• Analytical Mindset: Strong analytical capabilities combined with strategic thinking and business acumen.

• Language Proficiency: Fluent in both spoken and written English and Chinese.

If this outstanding opportunity sounds like your next career move, please submit through "Apply Now" or send your resume in Word format to Hanson Tsien at resume@pinpointasia.com and put Digital Marketing Assistant Manager (Supply Chain Booking System) - Global Business in the subject header.

Data provided is for recruitment purposes only.