Customer Data Strategy Director - Asia Enterprise

Pinpoint Asia is partnering with a leading global firm on a major digital transformation journey. We are seeking an innovative and hands-on Director to build and lead a new Center of Excellence (CoE) focused on customer data strategy across Asia.

This is a unique opportunity to shape the future of digital customer engagement for a major multinational corporation. You will be the central expert, responsible for architecting the strategy and leading the team that unlocks the power of customer data to create personalized experiences and drive business growth.

What You'll Do

• Architect & Lead: Spearhead the Asia-wide implementation and operation of a cutting-edge Customer Data Platform (CDP), with a strong focus on the Adobe Experience Platform (AEP).

• Build the Team: Establish and manage a high-performing Center of Excellence, developing your team's capabilities and creating a culture of data-driven excellence.

• Drive Strategy & Adoption: Translate business goals into a technical roadmap. Act as the key subject matter expert, championing the platform's capabilities to business leaders and training marketing teams to drive adoption.

• Activate Data: Oversee the creation of customer segments and personalized journeys, activating them across various digital channels to improve engagement and achieve commercial targets.

• Collaborate & Influence: Serve as the primary partner for stakeholders across marketing, data, and technology teams in multiple markets, ensuring the successful delivery of data-driven initiatives.

Who You Are

• An Expert in Customer Data Platforms: You have 8+ years of deep, hands-on experience with technical data management and digital engagement platforms.

• A Proven Adobe Specialist: You possess expert-level knowledge of the Adobe Experience Platform (AEP) and its related tools (AJO, Target, Analytics, etc.). Experience with other CDPs like Segment or Tealium is a plus.

• A Natural Leader: You have a strong track record of building and leading technical teams, preferably within a CoE model.

• A Strategic Partner: You excel at translating complex business needs into clear technical requirements and can effectively communicate the value of technology to non-technical stakeholders.

• An Asia-Pacific Veteran: You have successfully navigated large, complex matrix organizations across various markets in Asia.

If this outstanding opportunity sounds like your next career move, please submit through "Apply Now" or send your resume in Word format to Ann Wong at resume@pinpointasia.com and put Customer Data Strategy Director - Asia Enterprise in the subject header.

Data provided is for recruitment purposes only.